⚡ a club, not a course platform
for paid social specialists who are past the basics.
No hacks. No recycled best practices. Just the systems, data and infrastructure behind high-performance paid social, worked out with people who live in ad accounts every day.
BB
deep dive 014
api / mcp space
📌 pinned
Pulling creative fatigue signals straight out of the Marketing API.
Full walkthrough, the queries, the dashboard and the two things that broke first.
⚡ api / mcp
+ scripts included
"Ran your fatigue query on 40 accounts this morning. Three of them were quietly dying."
inside
the club ✦
the club ✦
on stage at
Hero Conf
BrightonSEO
SMX Advanced
SMX Munich
Adworld
Digital Marketing Europe
HvA Amsterdam
DDMA Committee
three pillars.
everything inside is one of these three
⚡ api / mcp
01
Ad data as infrastructure
The Meta Marketing API and MCP integration as the foundation under your account, not as a dashboard.
+Reporting pipelines that fill themselves
+MCP setups that make your account readable
+From raw API fields to decisions
🔁 automation
02
Kill the manual work
Structures and workflows that take handwork out of your week without giving up control.
+Campaign structures that scale
+Feed management and bulk operations
+Guardrails instead of one-off rules
🎨 creative
03
Measure, don't opine
Not what makes a good ad, but how you measure creative performance and spot fatigue early.
+Fatigue signals before CPA climbs
+Briefing systems built on data
+Test frameworks that produce conclusions
this is what a week looks like.
Real threads from inside the three spaces. No motivational posts, no "what's your favourite hook" questions.
BB
⚡ api / mcp
monday · deep dive
Here is the query that flags fatigue three days before CPA moves, plus the dashboard it feeds.
MK
🔁 automation
tuesday · thread
Our bulk sheet broke the naming convention on 200 ad sets. What we changed so it can't happen again.
SD
🎨 creative
thursday · live session
Live teardown: briefing format rebuilt around the four signals we actually measure.
TC
🤝 trueclicks
friday · cross-channel
What the Meta fatigue signal looks like when you line it up against search demand in the same week.
✓ you'll fit right in if
+You sit in ad accounts daily and you're past the basics.
+You want to properly master API work, automation and creative measurement.
+You want peers who can tell insight from recycled tips.
+You build systems, not one-off campaigns.
✕ this isn't your club if
−You're just starting out in paid social.
−You're looking for 10 hacks to scale.
−You want a course to finish and forget.
−You want advice without looking at the data.
what's behind the login.
01
Deep dives
every week
One topic taken to the bottom: the setup, the queries, the numbers and what went wrong on the way.
02
Live sessions
every month
Working sessions with Bianca and guests. Recordings and files always land in the vault.
03
Course library
yearly seats
Meta API Mastery is live, MCP Mastery gets built with the October cohort.
04
Resource vault
always on
Scripts, templates, briefing formats and checklists, ready to copy into your stack.
pick your seat.
courses come with the yearly seats ✦
BEST VALUE
freelance / in-house · yearly
Specialist
€499 / year
two months free · courses included
+All three pillar spaces
+Weekly deep dives plus the full archive
+Monthly live sessions, recordings always
+Complete course library and resource vault
+Founding rate during cohort intake
3 SEATS
agency · yearly
Agency
€1.790 / year
3 named seats · +€395 per extra seat
+Everything in Specialist, for the whole team
+Named seats, expandable one by one
+Private team space for internal sparring
+Onboarding call and templates for your stack
+One invoice instead of scattered subscriptions
NO COURSES
community only · monthly
Community
€49 / month
cancel any month · courses not included
+All three pillar spaces
+Weekly deep dives
+Monthly live sessions and recordings
−Course library stays with yearly seats
−No founding rate
all prices ex. vat · course library is part of the yearly seats · agency seats are named and expandable
Past the basics? Then you already know why you're here.
CLAIM YOUR SEAT →
The Paid Social Club
A club for paid social specialists who are past the basics.
pillars
API / MCP
Automation
Creative
